Pallet

The Pallet is the set of colors used in the website. Although the color of the Color Tone is part of the pallet, this category is distinct from Color Tone because most of the colors in the pallet have a much smaller role in the website than the Tone color. This distinction allows for describing the significant difference between a site with a black background and pink accents and a site with a pink background and black accents.

The components of a pallet are:

• Background Color:
• Whitespace Color:
• Theme Color:
• Font Color:
• Primary Accent Color:
• Secondary Accent Color:
• Auxiliary Color:

Naming the uses of the colors allows for more fine grain distinctions between the look of sites that may have the same set of colors but use them in different ways.

Some common pallets are:

• [High Contrast Pallet]
• [Cool Pallet]
• [Earth Pallet]
• [Garden Pallet]
• [Ultra Pop Pallet]