Color Tone

Color Tone is the major color of the background whitespace. The color tone has a major impact on the feel of a website and is frequently a necessary component of the Overall Style.

• Dark Tone. Common in High Fashion and very masculine sites.
• [Light Tone]. Most common tone on the web.
• Brown Tone. Another common tone for High Fashion sites.
• [Blue Tone]. The default color for corporate websites.
• [Green Tone].
• [Orange Tone].
• [Pink Tone]. Frequently used for very feminine sites.
• [Purple Tone]. Infrequently used in websites.